We are just four weeks out from the regular season and I am legitimately a Scott Hanson tweet away from getting The Shield tattooed on my chest. Before I go for the ink, this seems like ample time to talk strategy when it comes to buying Futures contracts for the upcoming NFL season.
Every year around this time it feels like I see the same headline “Best NFL Futures for 2026” followed by a fun name, a meh price and usually solid justification. What I don’t normally see is the framework behind selecting the right futures contract, especially if you are new to Kalshi or Polymarket.
For those that are still placing futures on a sportsbook, I would highly suggest you read Justin Herzig’s article on why he’s never placing a future on one again. His experience in getting locked into a future with a sportsbook is one I’m sure we all shared:…